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What is lsi copywriting. What are LSI phrases and why are they needed in texts?

Yandex marked the beginning of a new era of SEO. Against this background, the concept of “LSI text” began to gain popularity. Let's figure out what the advantages of such content are, what are the basic principles of its construction, and why I started the material with a cliché phrase about a new era.

What is this?

To be honest, until this moment I had not really delved into the meaning of the term and what it entails. And when I started to figure it out - damn me, did this newfangled word and “modern” approach to writing texts only appear now, giving rise to such a wave of excitement in the RuNet? Everything new is well forgotten old. This saying fits perfectly here. What is now called LSI phrases, I probably called the search semantic spectrum 5 years ago.

Well, okay, that's it, just my sincere surprise. LSI copywriting (from the bourgeois “latent semantic indexing” - “latent semantic indexing”) is a text writing technology in which the emphasis is on including semantic synonyms and words in the material that accompany the main topic and, accordingly, the user’s intentions.

In other words, in order for the text to be considered as relevant as possible to the question asked by the user, it must contain words and phrases that, in the opinion of search engines, must necessarily be present in an article that reveals the stated topic as fully and efficiently as possible.

Let's give an example. If you optimize the text for the query “treatment of hypertension,” then with a high degree of probability it should contain the words “vessels,” “drugs,” “pressure,” “disease,” etc. Taken from my head, guided only by common sense, if that.

LSI and SEO texts

What is the key difference between LSI texts and SEO articles? Firstly, SEO texts often do not seek to answer the question posed by the user and do not carry any useful load. For example, for the request “treatment of hypertension” in the process of “search engine optimization”, a watery article may well be written that does not give specific recommendations and does not describe methods of treating this disease, but contains only lengthy discussions on this topic, in which keys like “ hypertension treatment price.

Secondly, as already mentioned, SEO optimization often comes down to introducing keywords from the semantic core into the material, and the delicate side of the issue is limited to tweaking mathematical values ​​(for example, occurrence density). At the same time, LSI texts, in addition to keys, must contain a whole pool of individual words and phrases that define the semantic profile of the text.

Collection of LSI phrases

Among the main tools that allow you to collect LSI words and analyze them, I can highlight the following.

Yandex search suggestions and

You have already seen them more than once. You start entering your query into the Yandex (or Google) search bar and you are immediately offered several ending options. These tails (for the most part) will be the LSI phrases of your topic.

It's the same here. The “along with #yourquery#aresearching” area at the bottom of the first page of search results will tell you words and phrases that reveal or are relevant to the topic. We take only the words highlighted in bold, and not all the phrases that are displayed there. Of course, in this case we round up castrated phrases to self-sufficient words: “drugs for the treatment of hypertension” - “drugs for” - “drugs”.

Yandex Wordstat

Here we are interested in the right column - “queries similar to #your request#”, which offers, essentially, the same thing as in the previous paragraph. From this list we take queries and tails that are either logically related to the main one (for example, they are its synonym) or have it in their composition.

Key Collector

A software solution for solving the problem, which includes automatic parsing of values ​​for items 1 and 3 of this list.

Pixel Tools

Option using the service. Here Pixel Tools has proven itself well, collecting values ​​for 1-3 list items. Unfortunately, it only digests single words and does not offer LSI phrases.

Arsenkin instrument

Another useful free tool that will analyze Yandex search results and provide a list of highlighted words (related to the search query), as well as phrases and phrases that are most often displayed in snippets (setting the topic).

Serpstat

A tool from the Serpstat service that collects queries that are semantically related to the searched key phrase. Similar phrases are searched for by their similarity in the TOP-20 search results.

The “Link Strength” parameter corresponds to the number of identical URLs in the search results for the search phrase and the phrase from the report, which helps determine the popularity of LSI phrases.

Ultimate Keyword Hunter

Completing this list is a free program called Ultimate Keyword Hunter. It has only one drawback - it is designed exclusively for Google PS. There are a lot of advantages: it produces one-, two-, three- and four-word phrases (unlike previous services, which work only with individual words); through it you can check texts for inclusion of a given list of phrases (an incredible simplification of the procedure for checking the work of a copywriter); this is the most detailed and useful tool, which, if desired, can be limited to when collecting LSI phrases. Below I attach screenshots of instructions for use.

Writing LSI texts

First of all, I advise you to familiarize yourself with my recommendations regarding texts set out in Baden-Baden. Otherwise we have the following.

Firstly, the copywriter needs to indicate both keys and LSI phrases in the technical specification. That is, you prepare two lists - with keywords (“hypertension treatment price”, “hypertension treatment St. Petersburg”, etc.) and with LSI (“drug”, “doctor”). At the same time, the topic within each LSI phrase must be disclosed in the material. If you are preparing an article with the title “how to cook scrambled eggs” and the LSI list includes “ham,” then the text must necessarily have a subsection on this topic.

Stupid writing (for example, “we’ll tell you how to cook scrambled eggs so that you won’t want to make them with ham”) will not work in the long run. Thus, even at the stage of collecting LSI phrases, we need to filter them for what is guaranteed not to be described in the planned material.

Secondly, ideally, each sentence of the text should contain either a key or an LSI phrase. Readability will not suffer because of this - they, as a rule, are already an organic and integral part of professionally written thematic material.

The number of occurrences of individual LSI phrases is not particularly regulated - it is enough to include each word at least once. But to be even more confident, before writing, you can monitor the number of their occurrences in the texts of the pages in the TOP 10.

Checking occurrences

Due to the inclusion of LSI phrases in the technical specification, the labor costs of not only copywriters, but also yours, for verification significantly increase. However, it can be automated through one of the services - for example, “SEO-Case”, in which you specify a list of keys and LSI phrases, insert text and the system quickly checks it against the specified list.

Hello everyone!

Since their inception, search engines have been moving towards meeting ordinary users looking for an answer to their question on the Internet. This movement is accompanied by constant experiments, the introduction of new algorithms and other things, which, in turn, leads to the inoperability of one method after another. Yes, yes, the goal of the PS is to kill SEO completely!

To confirm all of the above, I will mention the well-known Yandex and “Minusinsk”: the first cleans SERP (top search results), and all search results, from low-quality and over-optimized texts, and the second fights. If a couple of years ago you could easily get into the TOP 10 by purchasing links in, or in any other aggregator, now you have to approach this matter with extreme caution. The same can be said about.

But optimizers are not fools - they constantly find ways out of difficult situations. An example is LSI copywriting, which is what I want to tell you about today. Let's go!

What is LSI copywriting?

LSI copywriting is a text writing technique based on semantic orientation. If the topic in SEO texts can be determined by the presence of certain keywords, then in LSI texts the topic is determined based on the semantic connection of the words.

To make it easier to understand:

If the text contains the words “lens”, “photography”, “matrix”, “white balance”, “focus”, “soap camera”, then the text is most likely about a camera.

That is, in LSI copywriting the emphasis is not so much on keywords, although they also need to be used, but this must be done so that they fit clearly into the text and do not stand out, but on the relationship between the words used. It’s not the density of the “keys” that decides here; it’s how the words fit the context of the material that decides.

There are even cases that an article appears in the TOP-3 for a certain request, although it is not in it. Search engines have learned to understand the meaning of the text, which is what the emphasis is on.

How did LSI copywriting come about?

Let's not go into the jungle of forming search algorithms, let's go through it superficially.

As already mentioned, search engines have learned to understand the meaning of the text, which prompted the creation of texts using the LSI method. The first push happened in 2011, when Google introduced a serious algorithm called Panda, whose task is to combat low-quality texts, and generally low-quality pages in terms of ease of interaction for users.

Then, two years later, in 2013, the Hummingbird algorithm appeared, designed to evaluate the completeness of the answer to user requests and, as a result, the meaning of the text, displaying sites with the most comprehensive answer in the search results. With the introduction of this algorithm, the history of LSI copywriting began as a method of website promotion.

For 4 years now, Google has been trying to work with the meaning of the text, and not with keywords.

How to write LSI texts?

There are no clear criteria for the LSI of an article, because the main and fundamental principle is to provide a complete answer to the user’s request. However, there are several points that are important to consider when writing texts of this kind:

  1. It is necessary to use a large number of thematic words in the article. Thanks to this, the PS will understand what topic the article relates to and what user question it will answer;
  2. It is necessary to fully disclose the essence of the problem, otherwise “search engines” will consider the material incomplete, therefore, it will be ranked lower;
  3. Availability of a clear and convenient text structure;
  4. The information presented in the material must be as reliable as possible;
  5. You should also demonstrate your expertise on the topic given in the article.

By observing all the above requirements, you can compose a completely suitable LSI text. The main thing is to give the visitor what he was looking for in the most complete form.

Of course, no one has canceled the use of keywords, because one way or another they are the main part of promotion in search engines. In LSI, the use of search queries is necessary for a broader answer, so it is important to use not only basic queries (), but also additional ones. You can collect additional phrases from:

Having worked through all these sources of additional search queries, it is possible to assemble a fairly broad semantic core for LSI text. In this way, you will be able to make your article of sufficient quality from the point of view of PWDs and will help search engines perceive it more easily.

If the topic raised in this lesson concerns work specifically with the meaning of the text, then it would be nice to give a couple of examples that explain its entire essence:

  • Text No. 1. All seats in the stands are occupied. The referee with a soccer ball enters the field along with the players of two teams - Barcelona and Real Madrid. The match is about to begin...;

  • Text No. 2. Today attendance is breaking all records. A magnificent spectacle awaits us, which everyone will remember for a long time...

I wrote the above examples on the same topic - a football match. Which text do you think will rank higher? Of course, the first one, since it uses a larger number of words/phrases related to football topics and in particular to “El Classico” (the match between Barça and Real Madrid). In the second, the topic is completely blurred, which will make it too difficult for a person or a robot to understand what it is about.

That is, the more thematic or near-thematic phrases in your material, the easier it will be for a search engine to understand the topic and, as a result, your positions will be higher.

To summarize, we can say that LSI copywriting pushes the boundaries in which SEO texts put us, now there is room for creativity. The main thing is to give a complete answer to the user’s question.

Well, that's all, dear friends!

In the following lessons we will analyze the technical nuances of texts of this type, so subscribe to blog updates if you have not already done so.

See you soon!

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Many beginners and quite experienced copywriters are interested in what LSI copywriting is. This phrase scares many people. You can be scared as much as you like, but new trends come into our lives without asking permission. Today we will talk about what kind of wild animal is hidden under this name. Why you need to know the basics of LSI, and how such knowledge will help in the work of a content creator. It is worth noting here that the article will be less useful for pure sales people, since they rarely need to cross a crocodile and a giraffe, making the text selling and suitable for the requirements of search engines.

What is LSI copywriting? First, let's understand the basic term, what it means. LSI refers to latent linguistic indexing. Sometimes it is also called secret. This method of determining the relevance of a page takes into account not only the main keywords, but also synonyms and related phrases. Next, we will try to figure out how this can be used in the practice of a copywriter.

How it works

Modern algorithms are self-learning machines. For Yandex, this is the notorious Matrixnet. Thanks to the underlying neural network principle, the system is able to identify texts relevant to a query by the presence of accompanying words on the page. In practice, this looks like a conclusion to the first lines of an article about cars, where the words appear:
Automobile;
Car;
Vehicle.
And moving deeper into the pages where the key “buy a car” is written in the article about cats.

Thus, articles about polar bears with the key “buy men’s watches” are removed from the search (an example from a real TK). Gradually the issue is cleared of all rubbish. It is easier for the user to select information that is relevant to his needs.

In practice, this can be seen in analyzers from Google, as well as in many website analysis programs. It must be indicated there. It includes the most frequently found words on the resource. Accordingly, those sites that have a greater number of references to the main keyword, as well as derivatives from it, receive preferences.

Selection of keywords

Whatever one may say, LSI is still a type of optimization. Therefore, there is no escape from the selection of keywords. The easiest way is to check using the Wordstat service from Yandex. In this case, after you select a keyword, you should pay attention to the column “searched for with this query.” These are synonymous expressions from the point of view of Yandex. But here you need to look at the actual correspondence between the main key and the auxiliary keys.

Another, no less simple way is to use Google search. To do this, enter our main key into the search bar. Let’s say it will be “order copywriting”. Next, look at the bottom of the search page for variations of queries that people ask along with the main option. In my case it turned out like this.

This is precisely the semantic cloud around which you should dance when writing LSI text.

Another equally interesting service for selecting a keyword cloud is Ubersuggest tool. Here the list of words is wider, all words are arranged in blocks. In the screenshot you can see the main block from this service; the check was performed using the word “copywriting”.

This is how, with the help of fairly simple tools, you can define a semantic cloud.

We write the text

Nowadays, quite often copywriters are indignant at some technical specifications with a large number of one-word keys that need to be included in the text. Also, there is usually a pool of 2-4 words that should have maximum frequency in the text. The output is LSI text. Below I will discuss the main aspects of writing such articles.

Quite often, copywriters receive orders with a large number of keys. Moreover, all these keys are monosyllabic. The list of keys might look something like this.

Here I showed what a fragment of the technical specification might look like. But this is optional. In some cases, a comma-separated listing is simply suggested. Now catch the first life hack. If you are offered a large number of keys, and all of them must be mentioned several times, then simply copy the list into the working file below the text, and from there insert the keys into the article. This will ensure that all the keys are included in the text; it’s easier than counting after writing.

Now let’s move on to the specifics of fitting such keywords into an article.

The basic rule: words should be distributed evenly throughout the text.

Of course, you don't need to calculate the distance between two words, but try not to group them in one place. Search engines don’t really like this, and for people such text will not be very readable. You'll probably be wondering if you can change words when entering them. In my opinion, morphological occurrences are acceptable. For a search bot there is no difference between “car” and “car”. He understands both options. But, in practice, everything will depend on your customer; it is worth discussing this issue with him.

Examination

An equally important point in writing an LSI article is checking its consistency with the text. Here we can recommend several services. The first of them. In it you should look at the percentage of nausea per word. The maximum figure is no more than 3.5%. It is better to keep within 3%. I wrote earlier how to use this tool.

Another tool is Istio. The principle of operation is similar to the analyzer from Advego, but there is a useful feature. You can enter keywords in a special field, and the service will count them and highlight their location. This way you can easily determine the location of each one, and, if necessary, spread it over a greater distance.

Finally

Search engines are constantly evolving, but optimizers and copywriters are not in a hurry to follow innovations. Therefore, the question of what LSI copywriting is is still not uncommon. In fact, there is nothing complicated here; the difference from standard SEO canvases is in the features of the selection and location of keys. I hope this article gives you the idea to explore a new direction in copywriting. Don't forget to share with your friends and ask questions in the comments.

Good day to you, dear visitor to my website about making money online. In previous articles, I told you about ones that are suitable for absolutely everyone who has a computer or phone with Internet access. Surely, you already know what rewriting and copywriting are and. In this article I will introduce you to this type of earnings as LSI copywriting. You will learn the essence and features of such work, and also receive valuable recommendations on creating quality content. LSI text is somewhat different from what many SEOs are used to. In this article, I will show you these key differences, as well as important advantages and disadvantages of this type of writing. You will learn to distinguish between these types of copywriting and write high-quality articles with which you can earn a good income.

What is LSI?

This term is actively used in their practice. If you don’t yet know about the essence of LSI promotion, then this article is for you. First of all, it is worth knowing that this abbreviation comes from the expression latent semantic indexing, which translated into Russian means latent semantic indexing. Let's try to analyze the essence of this method in more detail.

LSI are texts that respond not so much to key queries as to the user’s intentions. This is content that has a clear structure (paragraphs, sections, chapters, etc.) and can cover both the main topic and related topics as widely as possible. LSI is a modern approach in which relevant terms and related words related to the topic being disclosed are added to the text.

In this case, search queries that fully correspond to the topic of the article are taken into account. Thus, latent (hidden) semantic connections between various documents are revealed. This makes it possible to take into account the meaning and content of the article, and not just filling it with key expressions.

When a user enters a query into the search bar, he will first be shown LSI-optimized articles that not only include a set of key phrases, but also match the meaning. Thus, the search engine puts the user’s desires and preferences first, rather than a set of SEO-optimized phrases. This will allow you to exclude from the TOP of search results articles that do not correspond to the topic of the request, are unreadable or irrelevant.

Thus, the user will be able to get an answer to his question as quickly as possible. That is why quite high demands are often placed on such texts. To better understand the essence of this method, it is worth learning about its main differences from the well-known SEO content of websites.

Differences between LSI copywriting and SEO


Surely, many of us have at least once encountered content that contains strange phrases that do not correspond to the topic of the article or are difficult to understand. SEO copywriting most often requires small texts (up to 5000 characters), in which keywords are written. In this case, it is important to clearly enter keywords a certain number of times. Thus, an SEO article is written for a key request; the user’s interests may not be fully taken into account.

Concerning LSI texts, then they are usually much larger (5 thousand characters or more) and include not only the usual key occurrences, but also their various synonyms and auxiliary phrases. This makes them more natural and unobtrusive. Keyword density doesn’t matter much here, unlike . That is, it is important not to oversaturate the text with key terms, but it is not necessary to adhere to certain limits of these indicators.

This approach puts a premium on writing high-quality, informative, and extremely useful articles. That is why very often these types of texts are rated slightly higher than or, since they require the author to have an exceptional understanding of the topic.

So, to the main features of LSI content, in contrast to SEO, include:

  • widespread use of synonyms and other relevant words;
  • full satisfaction of the user's request, maximum information content;
  • expert level of the text (presentation of proven facts, extremely useful and reliable information);
  • lack of clear and specific requirements for the frequency of use of keywords.

That is, as you can see, this approach significantly moves away from purely technical requirements for texts. This allows you to make content more useful and answer all user questions.

Advantages and disadvantages

To evaluate how effective the LSI method is in copywriting, it is worth familiarizing yourself with its advantages and disadvantages. So, The obvious advantages of this approach include:

As you can see, this method has many quite convincing advantages. However, its use also comes with some pitfalls that you need to be sure to consider. Let's consider main disadvantages this type of writing:

  • this method allows for the fact that a word can have only one meaning, all other options are ignored;
  • robots consider such text simply as a set of words, without taking into account their order and relationships;
  • various lexical devices (sarcasm, irony, etc.) are not taken into account; the machine takes into account only individual words;
  • Even completely meaningless text may turn out to be relevant, so it is important to always monitor the meaning and information content.

Although some shortcomings and shortcomings are still present, their number is insignificant. It is important to consider all the above points while working and creating content. Next, I suggest you find out how to correctly write an LSI-optimized article and what requirements are put forward for such content.

How to write an LSI article?


First of all, it is worth remembering that The following basic requirements are put forward for such texts:

  • full compliance with the request;
  • exceptional usefulness and reliability of information;
  • simple presentation of information (it is important that your text is understandable to the average user, so that it is not oversaturated with professional terminology);
  • the presence of a near-semantic core (auxiliary words and phrases that indirectly relate to the topic of the article);
  • even distribution of keywords.

In order for the search engine to understand what topic your article relates to, it is important to use as many topical words and terms as possible, as well as accompanying phrases (for example, if you are writing a text about website promotion, it should include terms such as “ search engine optimization”, “link building”, “SEO”, “content”, “ranking”, etc.). However, this must be done as naturally as possible, so that the result is simple, accessible and informative material.

It often happens that the LSI copywriter himself collects the semantic core and makes up the main part of the technical specification. We are talking about professionals who have been successfully working in this field for many years and can offer customers high-quality services. In this case you should follow the following algorithm of actions:

  1. Collect a complete semantic core for your article, including the main thematic queries in search engines. It is important to conduct a thorough analysis of queries and select all thematic words that will need to be included in the text.
  2. Select relevant PSI phrases for key queries. This is necessary to expand the essence of the article and provide answers to all possible questions on the topic.
  3. Make a detailed outline of the article. It is important to maintain a clear structure so that your text is accessible and understandable to any user. Analyze all possible questions about the topic and create a plan for headings and subheadings in which you will answer these questions.
  4. Write a useful text that covers as much information as possible on the topic. You should not write unnecessary information that does not relate to the topic you are covering. It is important to check the accuracy of the data you describe.

Writing such an article usually takes quite a lot of time, since it is necessary to analyze a large flow of information and filter out less useful data. But the earnings of authors of this level are much higher than those of ordinary rewriters.

To ensure that your text is composed correctly and competently, I present to your attention some recommendations from experts:

  • present information from an expert perspective, but in accessible language;
  • write consistently, structure the material;
  • To ensure that the text is well perceived by the reader, use headings of various levels, numbered and bulleted lists, etc.;
  • add drawings, diagrams and various images to the article that are related to the topic or help to understand it more easily; this will attract the attention of users;
  • If necessary, add quotes, comments and expert opinions; however, you should not use this technique in LSI copywriting unless necessary;
  • Be sure to study in detail as much information as possible on the topic in order to write a detailed, useful and interesting article, answering all user questions.

As you can see, writing a high-quality LSI article is not as difficult as it seemed at first glance. If you are not used to thoughtlessly entering keywords into the text, then this task is doable for you. Improve the quality of your texts using the LSI approach, and soon you will begin to receive the desired income and more offers from customers.

Hi all! With you again I am Anna, an experienced copywriter. We will talk about LSI copywriting.

I think any copywriter will agree with me that writing interesting, useful, creative texts is more enjoyable than inserting twenty keys into two paragraphs. And no one wants to be in the place of users reading over-optimized “articles”. You are looking for an answer to a question, but you get a sheet with the same words like “buy inexpensively,” “price,” “cheap.”

I can make you happy. The dark days of SEO copywriting are behind us. We have a bright future ahead of us with LSI.

From this article you will learn what LSI is and how to optimize articles for it. Get ready to learn a lot of interesting and new things for yourself, dear authors!

If you have any questions or want to express your opinion, we welcome your comments.

Understanding the concept of LSI in copywriting

LSI technology was patented in 1988. This is not such a new discovery. But it began to be actively introduced into the life of websites and search engines 3-4 years ago.

It all started with the “Panda” algorithm from Google and the AGS Yandex filter - their main task was to lower the rankings and block over-optimized articles. As well as blocking sites that reached the top due to a large number of artificial, non-thematic links.

Google was haunted by the idea of ​​SEO. 3 years after “Panda” “Hummingbird” appeared. This bird scans pages and checks them for naturalness. And it deals harshly with those who are trying to get into the top of the search, cramming hundreds of keywords into the article.

LSI ( eng. latent semantic indexing) stands for “ latent semantic indexing" Search robots began to understand the meaning of text content by analyzing synonyms and thematic words. They demote sites with empty, off-topic articles.

The goal of LSI is to reveal the meaning of the main keyword in an interesting, comprehensive, and readable way. Reveal the meaning, rather than write the main key as many times as possible.

Keys are only an auxiliary tool that the author relies on when writing an article.

It is good to understand in general terms what kind of animal a person with disabilities is, but for clarity, I will give an example.

Let’s take the word “metro”. For this query, the following will appear in the search:

  • a game,
  • metro,
  • shop,
  • firm,
  • movie.

How will the search engine show relevant answers? Relevant - that is, those that the user needs, relevant = important. We need an additional word that would explain the main thing. If we enter “metro movie”, the search robot will immediately remove pages where they appear:

  • line,
  • station,
  • how to get,
  • guide,
  • repair,
  • train,
  • map,
  • catalog,
  • payment,
  • read,
  • project.

He will consider the words important:

  • trailer,
  • look,
  • catastrophe,
  • actors,
  • thriller,
  • cast,
  • movie.

If the robot finds in an article on the topic “metro film” such keys as “directions”, “product catalogue”, these pages will fall to the bottom of the search results. Or they will simply be banned. The robot will conclude: the copywriter wants to get to the top and writes everything in a row, does not think about the content.

If you wrote the text “How to care for British kittens,” then writing “buy a door in Moscow” into it is a gross mistake. You won't even get into the top 50.

How to please search robots? You need to write naturally, use thematic words and synonyms, but only when they are really appropriate. The main thing is to forget about the density of direct, diluted occurrences. We copywriters will soon be free from the shackles of SEO.

Prospects and advantages of LSI copywriting

LSI will become part of Internet marketing and will completely replace SEO. This will happen abroad earlier than in Russia.

  • SEO specialists rely on the Yandex working style. Until it starts selecting pages based on content as carefully as Google, big changes won't happen.
  • Among SEO specialists there are many amateurs who are slow to adapt to new products.

If you want to win the top search results, you should think about switching to LSI now.

Ordinary, cheap rewriting will disappear along with SEO. Aspiring authors will have to improve their word skills or they will be out of work.

So, make the decision to start mastering LSI today.

What will this give you:

  • will increase website traffic;
  • will help you reach a new level and get ahead of your competitors;
  • will raise the site in search results.

Skeptics argue that the release of LSI to the masses will lead to the “Achilles and the Tortoise” effect. Optimizing content according to this scheme will help you get to the top, but you won’t be able to outperform your competitors by 100%. Everyone will be looking at each other’s content, and it will be impossible to come up with anything new.

What does an ideal article look like from an LSI perspective?

LSI text requirements:

  • clear structure;
  • no more than one key in meta tags;
  • keys are distributed smoothly throughout the text, no more than one per 500 characters;
  • keywords are inclined, diluted;
  • no double spaces;
  • key density within 1 - 2.5%;
  • usefulness of the article for the user - he must stay on the page for at least 30 seconds;
  • full disclosure of the topic;
  • Only thematic words and synonyms are used as keys;
  • naturalness.

This is enough to please the search engine and move to the top.

What is the difference between SEO and LSI?

To master LSI copywriting, you need to understand how it differs from conventional optimization. Let's remember what we pay attention to when working with SEO texts:

  • list of keys for direct and diluted entries, their number;
  • nausea and water level;
  • uniqueness;
  • link building;
  • linking.

What do SEO and LSI texts look like in analysis?

I decided to check which articles are in the top 10 on Google for the query “buy clothes for a newborn.” On the first page of the search results, I came across an SEO article that was oversaturated with keywords. Just imagine, there were 8 - 12 key phrases per 2,000 characters. In addition, there is a lot of water, complex and complex sentences that make it difficult to perceive information.

The analysis was carried out using TextAnalyzer.

Copywriters who choose to follow the old principles of promotion will fail. There will be few orders: everyone will switch to working with PWD specialists.

Then I decided to scour the search results for the query “what is SEO.” I found a good article in the top ten. There are thematic words and synonyms, the density of occurrences looks natural. Volume - 10,000 characters.

Look, in the first positions of the LSI text there are thematic words, their number is moderate. In the case of SEO text, severe over-optimization is noticeable. The SEO article is still at the top, but it doesn’t stay there firmly.

What's new in LSI:

  1. Price. Companies and webmasters will have to fork out money. The minimum volume of LSI articles is 10,000 characters, the cost per kilocharacter is 2 - 3 times higher than usual SEO copywriting. Experienced specialists, time, and good programs are required. A cheap rewrite won't work.
  2. Simplified collection of technical specifications. Promotion specialists won’t have to rack their brains over keys or analyze the density of occurrences. The main task is to clearly and naturally answer the user’s question. Technical aspects come second.
  3. The nature of working with keys. Specialists need to search for synonyms and thematic words manually, since there are no perfect algorithms other than the matrix and software modules, but they are too complex. If there are few thematic words in the text, the quality is low. A detailed technical specification may contain a list of mandatory synonyms. The selection of keys is carried out in terms of relevance to the topic, not frequency. That is, how well the key matches the topic.
  4. Quality. The article should contain examples, images, tables, and not just be voluminous.
  5. Reader value. The user should not leave the page within 15 seconds. If people leave quickly, search engines will consider the content useless.

Can simply natural text be called LSI copywriting? No.

Everyone looks at the topic from their own angle, without seeing the full picture. And thousands of people will read the article, and everyone has their own view of things. Statistics from Yandex and Google help to collect a list of keywords that will be important to a potential audience and assess the degree of relevance of each to the article.

Sometimes useful texts even without LSI make it to the top of the search results. But this does not apply to all content.

Learning to write LSI articles: basic algorithm

To write a good LSI text or compose a competent technical specification, you need to analyze the websites of competitors from the top 10. This is done in two ways:

  1. We take a competitive page and do parsing (we analyze it using software modules), compiling a list of relevant words.
  2. Copy the page address and enter it into Google Analytics or Yandex.Wordstat. We look at the type of keys, their number, order. This method is great for beginners.

How to write high-quality LSI text:

  • avoid long sentences that make it difficult to understand;
  • do not use highly specialized words, for example, it is better to replace the word “vasodilating effect” with “vasodilator”;
  • write correctly, in the language of the target audience;
  • express thoughts clearly, in order, create a structure before writing;
  • format the text well - insert images, tables, lists.

We will consider in detail the method of collecting a semantic core for beginners, and touch on algorithms for advanced ones.

Finding keys: 5 working methods

LSI keys can be broken down into two categories: synonyms and topic complement keys. The first ones help not to exceed the nausea of ​​the text, while the second ones reveal the topic. Frequency is different. Among them there are both high-frequency and low-frequency requests.

Our example: “Weight loss program”.

Synonyms:

  • how to lose weight for,
  • weight loss program,
  • way to lose weight,
  • program to combat excess kilograms,
  • fight against obesity,
  • fat burning program,
  • weight loss plan.

Additional keys:

  • menu,
  • proper nutrition,
  • workout,
  • after childbirth,
  • for women,
  • diet,
  • exercises,
  • online,
  • Houses,
  • figure.

You can add or expand the list. It all depends on what type of text you have (informative or commercial), what you offer the reader, etc.

Hints from Yandex and Google

Enter the main keyword into the Yandex or Google search bar, 10 tips will pop up just below.

We get acquainted with popular queries and find out what interests readers.

Previously, Google displayed 3 tips, now there are 10. We select the received phrases based on their meaning. For example, if we are offering an online weight loss program, then the key “at the gym” is not appropriate.

Previously, required words in snippets and titles were highlighted. Now this technique does not work in Yandex and Google. Only geopoints entered by us are highlighted.

You can use the “they are looking for this” block. It's at the bottom of the search page. Displays other popular queries on the topic.

All that remains is to choose the keys that suit us.

You need to go to the page, enter the main phrase of the article in the field. Pay attention to the right column “Related queries”.

Remember, the main thing is not frequency, but relevance to the topic of the article.

Manual analysis of snippets from the top 10 search results

Monotonous process. Just send the desired request and look through 1 - 2 search pages, write down everything related to the topic.

A snippet is a fragment of an article that is shown in search results under blue headings. For example, the snippet of the first article in the screenshot above begins with the words “Life hacker knows for sure...”

Disadvantages of the method:

  • lack of complete statistics;
  • after an hour you will get tired and start missing important words.

The advantage is no expenses. Suitable for beginners. Will help you get a feel for the LSI technique. I do not recommend using this method for large optimization orders.

Arsenkin instruments

You need to go to arsenkin.ru, enter one or more keys in the field, and click the “Find me lights” button. In a few seconds you will get the result.

You can conduct semantic analysis of the top 10, 20 or 50 results.

Copy the entire list of keys at once by clicking the blue “Copy” button on the right.

You won't see any synonyms here, but you will find many useful words for LSI text. The service is free.

Module “Watercolor”

Don't want to dig through hundreds of offers to choose the 5 you need? I advise you to use the “Watercolor” module on the website Just-Magic. You send a request, the algorithm scans the headlines, snippets, and articles of the search query.

The service is paid. For a one-time check, a registered user pays 55 rubles. It is more profitable to buy the “Yellow Pants” tariff for 3 months. It costs 13,500 rubles, but you will save 10%. If you want to professionally engage in LSI promotion, you will have to spend money.

The module highlights the words:

  • green - the most relevant;
  • yellow - less significant;
  • red - unsuitable;
  • gray - auxiliary parts of speech (prepositions, conjunctions, particles), introductory constructions.

If there are a lot of irrelevant words highlighted in green, then there are too many low-quality SEO texts in the top 20.

Conclusion

An ideal LSI copywriter knows what he is writing about and knows how to convey information to the reader in an interesting way.

A good LSI text is readable and not oversaturated with complex sentences and keywords.

Mastering LSI is not difficult, the main thing is to have the desire. Do you want to be on trend? I recommend visiting our website.

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