How well-known publics work on VKontakte. The largest public pages on VK Deep dive into the network

Any social network (social network) consists of users, like you and me, and various kinds of publics (groups). They can be in the form of online stores, flea markets, or simply an informative page for a specific catering establishment, a creative association, or a “skillful hands” circle.

Human psychology is such that in any community - real or virtual - he tries to find his place and his group (the effect of the so-called grouping). It is this feature that marketers use to attract customers to a particular area.

Selecting public sites according to personal preferences

Whatever one may say, anyone who loves to draw will still subscribe to art supply stores, pages of artists or galleries, communities dedicated to the history of art, etc. A musician will probably look for flea markets with instruments, video tutorials and performers with whom he I would like to play together or from whom I would like to learn.

VK provides this opportunity at a higher level than any other available social network. Surely you can easily select the best VKontakte groups just for yourself, based on your hobbies. But is this where all the possibilities end? Where are the great advantages of this social network?

Why VKontakte?

Let's look at how VK can especially attract users.

1. Russian speakers all over the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of OK.ru.
2. Simple interface.
3. Access to music. The second and third points may seem surprising at first glance, but the first time you test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru was simply created for this.
4. What to see in the feed and what to turn off is decided by you, not the statistical module.

List of groups everyone should join

The best VKontakte groups are publics with millions of people. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is almost impossible. And the main secret of these public pages is that they are created for women. Because regular readers of VK are representatives of the fairer sex.

Many so-called boy groups have a target audience of girls. Just ask yourself how many men will subscribe to a public page where clothes and outfits, even male ones, are discussed? How many women will choose a group where breasts and butts are constantly flashing?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

• new.vk.com/lhack (life hack and everything connected with it);
• new.vk.com/ria (RIA Novosti, news in Russia and the world);
• new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
• new.vk.com/oroom (humor).

Men's choice

The best VKontakte groups for guys, to which 99% of men and only rare women subscribe, generally do not carry highly intellectual information for the most part, but among their posts there are purely masculine topics.

All this is just a cunning marketing ploy, because the majority of men are also not particularly distracted by the naked butt flashing in the feed, but news about his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not many girl gamers among us. And even those public pages where the description contains the word “male” may not be interesting to this entire contingent, for example: new.vk.com/fashionmenblog - a men’s group on VKontakte dedicated to fashion.

See the 5 best examples of such groups below:

• vk.com/public39399586 — “Quoter Cynic”;
• new.vk.com/public40613208 — “The boys will understand”;
• new.vk.com/academyofman - "Academy of Decent Guys";
• new.vk.com/chotkiy_paca - a men's group for Ukrainian boys, if you speak the language, you can subscribe - the posts are relevant in every country;
• new.vk.com/officialpages - this page was put here for a reason - it is with its help that you can monitor the emergence of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much included in the list of the best as it keeps track of which are the best VKontakte groups. Its beauty is that it contains dry facts, strict censorship and, of course, news. If you don’t already know movie news, you can easily track it, because before the premiere of a new film in theaters, its official VKontakte page appears.

Deep dive into the network

Do you make money online, do you have your own store or do you freelance? Then you need to follow a huge amount of news. Remember that not all publications are displayed in the feed, because the Internet is very oversaturated. And the further it goes, the more and the more expensive its use on the part of both the user and advertisers. And if the first one does not think about the fact that he is being “heated up” for 6 rubles, then the second one spends 10 thousand to “heat him up” for 6 rubles.

So, you've decided to take a deep dive and start promoting. Then the best VKontakte groups for you are official:

• new.vk.com/team - VKontakte team. All legal and controversial issues of publics can be found here. This is where the initial publication of updated instructions and rules occurs. So you need to study it inside and out before you start creating any VK element.
• new.vk.com/vkgames - the first sign of the appearance of a new online game is sent here.
• new.vk.com/android_app - all VK applications for Android. Information, bugs, features, etc.

Advertising on VKontakte

Every VK user cannot complain about blatant advertising on the network. But we are not talking about its complete absence. Advertising - publications on your favorite public pages, which somehow force the reader to subscribe to another group where the product is already being sold. Such indirect and unobtrusive persuasion is very pleasant, because everyone believes that they are making an independent choice.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about public advertising sites. Check reviews here to avoid any trouble. From time to time it’s a good idea to look for reviews about yourself. If you find a negative one, that’s also good, because you’ll know what else to work on. And of course, to develop the resource, you should leave your comment, good or bad - it’s up to you to decide.

Online store or business page

Have you wanted to make your own website to promote products and services? For testing, you can use the free VKontakte platform. In order for a search engine to find it, you need money, but from the very beginning, so that everyone around you knows about your products, this is the best option. Over time, many people do not switch to other resources because of convenience and cheapness.

Fast and a lot

In conclusion, we suggest paying attention to promising pages where they talk about making money with a minimal investment. You remember, as mentioned earlier about an overabundance of information? This is the reason why you won’t be able to promote your page fairly and quickly.

Today, people quickly gain subscriptions with the help of promotions: “Publish, like, and “random” will choose a winner.” But among such promotions there are thousands of pages that do not give anything for free. They don't give anything at all. And shares often contain fake photographs from various flea markets (like OLX or Avito). Their goal is to get as many publications and subscriptions as possible. After 20 thousand they sell the page for further promotion of another topic by completely different people.

So, you choose the best VKontakte groups yourself. No one will forbid you to unsubscribe if the further material is completely uninteresting to you personally. And after reading the article and searching for the necessary information, you will already see an impressive list of public pages of several dozen. Only over time will you be able to understand the productivity of each of them.

That's all. Have a good mood and inspiration from VKontakte!

Many users of the social network VKontakte cannot find really interesting public pages and groups on the social network on their own. And this is not surprising, because among all the diversity of communities there are both those that deserve our attention and those that do not represent anything truly worthwhile. For your convenience, we have divided the Top 50 best public pages and groups on VKontakte into five categories.

Helpful information

2. Interesting facts about the countries of the world. This is a community in which you will find a variety of interesting facts from all over the planet every day.

http://vk.com/geofactsvk

3. Ladies' club X-Emotion. A community that is dedicated to the fair half of humanity. Share secrets and receive wise advice.

http://vk.com/xemotion

4. Men's Corner - a magazine for men. If you are a real man, then you simply need to join a community that has brought together alpha males exactly like you.

http://vk.com/menscorner

5. The next public is interesting and great people. In it, every day you will learn about people who, if they didn’t change the world, at least managed to become truly famous.

http://vk.com/interesnie_lydi

6. Universal Encyclopedia of Knowledge - a VKontakte group in which you can find hundreds of interesting facts and many colorful photographs. See for yourself and tell your friends about the most interesting places on our planet!

http://vk.com/encyclopediaofknowledge

7. Encyclopedia of bodybuilding. This community is dedicated to building a beautiful and strong body. Watch motivational videos, photos of athletes and brag about your own achievements.

http://vk.com/club60884438

8. World of cars. If you feel like a real racer at heart, we invite you to join a community of people just like you. Original photos and wall posts are guaranteed!

http://vk.com/auto_publicker

9. Recipe book - an open group for everyone who wants to cook tasty and satisfying meals. If you have always dreamed of learning how to cook great, you are welcome. Delicious recipes every day!

http://vk.com/bookrecipe

10. We invite you to read best-selling books posted in the appropriate community. Remember that a person who reads books will always be smarter than someone who watches TV.

http://vk.com/world_best_book
11. Let's start with a large and interesting public page of the same name, which is dedicated to computer and console games. If you consider yourself an avid gamer, you will feel very comfortable here!

http://vk.com/games

12. Computer gaming news - a public page in which you will find all the news related to the gaming world. Many screenshots from various toys, art, discussions and videos are also present.

http://vk.com/cgame_news

13. Do you like the game The Elder Scrolls V: Skyrim, which only lazy people haven’t played? Well, then we invite you to join the fans of this RPG on the VKontakte social network.

http://vk.com/skyrimda

14. Dishonored is a game that appealed to many people. Spy romance, shadows, murders, conspiracies, you will find all this in the game. And in the VKontakte group you can discuss Dishonored and ask for advice from more experienced players.

http://vk.com/dishonored

15. Assassin's Creed - a community for connoisseurs of quietly and professionally destroying people. In the game, of course.

http://vk.com/assassins_cread_2015

16. Munchkin is the second most popular board game after Monopoly. If you want to play something like this, we suggest that you first join the appropriate community to learn the rules.

http://vk.com/munchkin

17. GTA 5 is a game that turned the gaming world upside down. Millions of players can't wait for its release on a personal computer. If you are one of them, or you are a lucky player who plays GTA 5 on a console, join the community.

http://vk.com/gta_5_fan

18. Do you like post-apocalyptic? Is the abandoned Chernobyl zone beckoning? Join the group and play the cult game, which is recognized as one of the most anticipated in the history of games.

http://vk.com/stalker_planet

19. Need for Speed ​​is a game that has been played for over ten years and never gets boring! Do you like speed and roar of the engine? Feel free to join the community dedicated to the game.

http://vk.com/nfsw_ru

20. RPG Humor has always been distinguished by its originality. If you love this genre of games, we invite you to join a public page that will delight you with funny jokes and pictures.

http://vk.com/rpg_humor

Movies

22. Who among us doesn’t like American action films? Probably only those who have never watched them. We invite you to visit the VKontakte community, which is dedicated specifically to this genre of films.

http://vk.com/club302349

23. Youth comedies are exactly what we love! For their humor, ridiculous situations and youthful enthusiasm. Join us and watch all the new products in this genre!

http://vk.com/comedylove

24. Science fiction films are almost always about space, alien life forms and exciting adventures. Do you like this? There is a group on VKontakte that will help you keep up with fantastic new products.

http://vk.com/club11292596

25. Melodramas and romantic comedies, contrary to popular belief, are not only girls who like to watch. All new products of a fairly popular genre are collected in one group.

http://vk.com/romkomclub

26. Do you want to know everything? Then you cannot do without documentaries, which are presented in large quantities in this open group.

http://vk.com/dokumentalnoe.kino

27. You can enjoy films and cartoons from the times of the Soviet Union in a community that is dedicated specifically to this genre.

http://vk.com/films.ussr

28. Do you like cowboy romance? Would you like to be on horseback, with two pistols, robbing some stagecoach? Well, enjoy Westerns, which are represented in decent quantities in this community.

http://vk.com/club67980373

29. If you prefer horror films, then you simply must join the VKontakte group of the same name. Follow the news, share your impressions and be afraid every night!

http://vk.com/cmpaxfilms

30. Using historical films, you can brush up on history in school and college in a very exciting way. And just watching these epic battles is pure pleasure! Enjoy films of this genre in this community on VKontakte.

http://vk.com/club213744

Software

32. App Store freebies are temporarily free applications for iPhone and iPad. If you are the happy owner of these popular gadgets, be sure to join this community. You can download a huge variety of interesting applications and games for yourself.

http://vk.com/appstore.game.iphone.ipad

33. Mint is a youth mobile social Internet magazine for iOS/Android on the VKontakte social network.

http://vk.com/myatame

34. Do you like to install useful and interesting programs on your computer? Then we recommend that you join a community that is dedicated to just this. Regular updates!

http://vk.com/club41274496

35. Do you want your personal computer or laptop to be reliably protected? Then you should definitely install an antivirus program. And in this group you will find the keys for it.

http://vk.com/security_pc

News

37. Project LIVE is the latest news from the VKontakte social network team. And they concern, of course, exclusively the social network.

http://vk.com/live

38. Euronews - news from all over the world. Particularly appropriate if you understand English well.

http://vk.com/en.euronews

39. TSN is a television news service in Ukraine. If you are a resident of this particular country, add yourself to their community on VKontakte.

http://vk.com/tsnua

40. Tchk - what is being commented on. Original photographs with equally original captions. Everything related to world politics.

http://vk.com/za.tchk

Sport

42. Hockey is a sport for real men! All hockey fans gathered in one place on VKontakte, in the “Big Game” group.

http://vk.com/bolshayaigra

43. You will find everything about basketball in the VKontakte community, which we would like to present to your attention.

http://vk.com/basketball_love

44. American football is a tough sport that has begun to gain increasing popularity in Russia and the countries of the former CIS. In this community you will find a lot of new and interesting things on the topic.

http://vk.com/yournfl

45. Don't forget about volleyball! A fun and active sport that both adults and children love. You will find everything about this sport in the community, which we are happy to present to your attention.

http://vk.com/club25176770

46. ​​Tennis is not a sport for weaklings. We invite you to join the relevant community to always stay up to date with the news.

http://vk.com/tennissss

47. Table tennis, as you probably know, is fun, interesting and very useful. A sport that deserves your attention.

http://vk.com/club4682

48. Spectacular boxing is not fun for everyone. Especially not for the faint of heart. But if you are not a faint-hearted pregnant woman, then you will probably be interested in joining the best boxing group.

http://vk.com/allboxing

49. Twist - public VKontakte about cycling. If you are a fan of riding your iron horse, join us!

http://vk.com/hardcycling

50. What could be more spectacular than a rally? The roar of the engine and tremendous speed await you in the Vyatka Rally community!

http://vk.com/rally_vyatka

1. Collections of movies, films

A public page with the same “save it on your wall so you don’t forget to look.” For convenience, publications contain the videos themselves along with the lists of films. Lifehacker does not call for piracy: the collections can also be used to watch movies legally.

2. KinoPoisk

Representative office of the largest Russian cinema portal. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

3. Let's take a look at home

A public website that recommends films for home viewing - films that are no longer shown in cinemas, but which are always pleasant to re-watch.

4. LostFilm.TV

A public site administrated by some of the most popular voice-over authors of modern TV series. In the convenient navigation menu you can find information about dozens, and interesting news is published on the wall.

Music

5. movie.soundtracks

For those who love soundtracks as much as the films themselves. Other public sites also publish music from popular films, but movie.soundtracks will also delight you with selections of compositions from old or little-known films.

6. New Albums

Not a single, even more or less noticeable, worthy release will pass by this public page. For supporters of legal listening, the selections are provided with links to Apple Music.

7. Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

8. Native sound

A public page for fans eager for new discoveries. “Native Sound” publishes both selections of fairly well-known performers (Tesla Boy, Pompeya) and little-known ones, but tested by very picky administrators.

9. History of music

In this group, multi-genre selections are accompanied by generous references for interesting facts. For example, “Day in Music History” posts are published daily, reporting on events in the music world that happened many years ago.

Literature

10. Books & Audiobooks

This community publishes both book selections and individual works. An excellent option for those who like to listen to VKontakte audio while on the go: most of the posts on the wall are accompanied by audiobooks.

11. A thousand devils, what a book!

A public page telling about worthy writers and their works. In addition to collections, audio books and reference information, TCKK has another important advantage - the opportunity to communicate with like-minded people. The works are actively discussed in the comments, and the administration publishes a daily evening entry “What book do you read at night?”

The science

12. Museum of Cosmonautics

The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. Not only news from the life of the institution, but also interesting facts about the history of space exploration are published on the wall.

13. N+1

Representation of the popular science publication N+1 “VKontakte”. Articles are published on the latest technological developments, news from the world of physics, biology, astronautics and robotics.

14. Arzamas

“The history of culture in video, texts and photographs” is a description that fully corresponds to the content published by the Arzamas publication. In the community you can learn a lot of new things about interesting things that are not taught in history and literature lessons, for example about vegetarianism in pre-revolutionary Russia and secret signs in Oblomov by Ivan Goncharov.

15. History elective

Texts in which the character and individuality of the author are felt are sometimes much more interesting to read than the usual articles written in an informational style. The author of the public is Olya Andreeva, a columnist for the Diletant publication, who delights subscribers with weekly articles on history.

Business and motivation

16. Startups and business

Public publication of vc.ru, which writes about startups, growing businesses and new earning models. No useless quotes or general motivational advice - just facts, news and interviews with entrepreneurs.

17. IQ Blog - Business secrets

For those who need motivation and support with advice on , this public page will help. Various entries are published on the wall: quotes and facts from the lives of historical figures, useful articles and thematic book selections.

Sports and fitness

18. Sports articles | Body-building

In this public, the purpose of motivating is not catchy quotes, but detailed, useful texts, recommendations from which can be applied in practice. Articles from this community will help you not only give your body the desired shape, but also do it competently, without harming your health.

19. Personal trainer

Another public page for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.

20. Body fitness, fitness bikini, fitness

In this community you can find all the information you need to keep your body in shape: motivational quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.

Cooking

21. PP. Healthy lifestyle Recipes

Continuing the previous category: a public page with recipes for dishes that will not harm your figure. The administrators assure that all recipes are original, and the photographs of the dishes are real.

22. Cook it! - delicious recipes

A public page with regular recipes, not just for those losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, the “Information” block contains a special “Search for recipes” item.

Miscellaneous

23. Freakbook

Every day Freakbook collects interesting articles from the Russian-language Internet and offers them to the reader with a note about the time it will take to read.

24. New about

Another public broadcasting the best materials on the Internet, this time from abroad. Administrators invite subscribers to vote in a poll for the article in English that they would like to read. After some time, a translation of the article is published.

25. Lifehacker

And finally, we couldn’t help but mention our public page. The community broadcasts articles from the site on various topics, united by a common goal - to make the reader’s life better.

It's no secret that the majority of users in our country have accounts on social networks, and the most popular social network in Russia and the CIS is VKontakte. But this platform is suitable not only for communication, but also for making money, because popular groups and public pages (publics) make very good money from advertising.

TOP 10 largest public pages on VKontakte

The largest public pages on VKontakte as of November 2018.

Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment-themed public pages (humor), as well as communities dedicated to cinema and music.

The largest public page on VKontakte is New Music 2018. It has over 16 million subscribers.

Review of popular public pages on VKontakte

“Laugh until you cry”

In all ages, humor will be a relevant topic. In the “Laugh Until You Tears” community you will always find various demotivators, jokes and anecdotes. There are no monotonous stories “stolen” from other sites. For better visual perception, a picture is attached to each entry. And the group administrator tries to select really funny and original jokes.

“Culinary masterpieces”

The most popular culinary public on VKontakte has 6.7 million subscribers. These are mainly, of course, women who are interested in cooking and are looking for interesting and tasty recipes with photos and videos.

In this community you can subscribe to the recipe newsletter. The following categories are offered: New Year's recipes, super breakfast, homemade dinner, aromatic lunch. The burning question is “what should I cook?” removed!

Did you know?

An educational public page, a collection of facts and interesting life stories. After your first visit, you will be able to find a lot of new and interesting things for yourself. This group has amassed 5.5 million members since its founding.

Nice line

This community publishes beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago, the public feed was literally filled with advertising posts. Today there is much less advertising and more interesting information. The community has 6.5 million subscribers, 79% are women.

Psychology of relationships

A group about gender relations - in simple words about perhaps the most pressing topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and in discussions you can even get advice from a psychologist. Among the 6.3 million participants, there is no significant imbalance between male and female audiences - both sexes are equally interested in the psychology of relationships. The public has its own page on Instagram, where there are already 50 thousand subscribers and more than 2 thousand publications.

Watch the video on the topic:

How much do VKontakte publics earn?

Having a multi-million audience on VKontakte is not only pleasant, but also profitable, because all communities make money from advertising.

Let's take the popular community - Laugh until you cry, which has more than 11 million subscribers.

You can also see community statistics there.

Regular subscribers do not have the right to write new posts on the wall of this community; only the administrator can do this. This rule is used to ensure that high-quality and fresh jokes do not get lost among the heaps of rubbish. The developer has achieved great popularity among users and has more than 11,000,000 VKontakte subscribers in his “arsenal”.

The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for schoolchildren,” i.e. for young people under 18 years of age who do not have their own income and the ability to buy anything. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors

How to choose a VKontakte public page for advertising

• age and gender of public visitors (are subscribers your target audience);
• number of unique visitors per day;
• subscriber activity (number of views, likes and reposts).

A large number of subscribers can be gained, so you can’t rely only on this indicator. The percentage of unique visitors is important - the higher it is, the better. This figure should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If it is less, perhaps the subscribers are “inflated”.

As a rule, large public sites themselves publish their statistics so that advertisers can make sure that they are not wasting their money in vain. For example, in the “Laugh Until You Cry” group, statistics can be seen next to the prices.

The first graph shows the total audience reach

The second graph shows feedback (likes, comments)

The third is the gender and age of the audience

Thanks to this information, the advertiser can evaluate the effectiveness of advertising. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.

How to view group statistics

If a group doesn't publish statistics, you can check them yourself.

Firstly, there is a service socialboard.ru/stat, where you can view statistics of popular communities.

Secondly, to see the statistics, just type https://vk.com/stats?act=reach&gid=12345678 into the search bar, where 12345678 is the community id. If a group is interested in advertising, then administrators, as a rule, do not close this data.

All of these groups are the product of the hard and successful work of their creators. If you understand the needs of your target audience, persistently pursue your goal and have iron patience, then you too can achieve such results.

If you are interested in VKontakte publics from the position of an advertiser, carefully study all the community indicators and do not be fooled only by the number of subscribers, because this figure can be inflated. In addition, do not forget that in addition to advertising in groups, there is also targeted advertising on the VKontakte social network.

Earn money 💵 on the Internet with simple tasks on social networks VKTARGET

On October 10, Pavel Durov’s social network “VKontakte” turns ten years old. Over the past years, this platform survived the departure of its creator, became part of the Mail.Ru holding and underwent significant transformation. Now “VKontakte” allows you not only to communicate with friends, but also unites strangers by interests in different public pages. These include both public pages on a very specific topic with a couple of hundred subscribers, and groups with hundreds of thousands of members and which have spawned new trends in the offline world. The Motherland festival, rapper Pharaoh, VV17CHØU7 parties and “Slaughterhouse” are just some of the phenomena that originated and actively developed on the social network. The Village spoke with the creators of MDK, “Russia without us”, “Goal: 1 billion rubles in a year” and other large publics that grew into musical associations, businesses and media, starting on VKontakte.

When did we start attracting investments? It turned out that they read me too
and investment bankers, -
by the way, one of them became our private investor

Ayaz Shabutdinov, creator of the public and holding company Like: I am 24 years old and I am the founder of the Like holding. According to RBC, at the end of 2015 we occupied 8.2% of the market in the “Coffee to go” segment in Russia. We have more than 1,200 beds in hostels in the CIS. We have attracted more than 80 million rubles of investment in our projects. They became semi-finalists of the international entrepreneurial award EQ GSEA and the School of Young Billionaires by Forbes magazine, and were nominated for the RBC Award in the Startup of the Year category. Revenue from all projects and the franchise network from January to July 2016: 507 million 428 thousand 580 rubles. The publishing house Mann, Ivanov and Ferber plans to publish my book. If it weren’t for the blog on VKontakte, nothing would most likely have happened.

In 2013, namely on January 1, inspired by the story of the founder of Dodo Pizza, Fyodor Ovchinnikov, I decided to start doing business publicly. The blog needed some kind of provocative name; “Diary of an Entrepreneur,” “Business Quote Book” and other formats did not arouse interest, so I decided to do something more daring. This is how the blog “Goal: 2 million rubles per year” appeared. The next year it was called “Goal: 30 million rubles per year” and, finally, “Goal: 1 billion rubles per year.” On the blog we publish financial reports on the work of companies. And the name changed based on our financial goals. When the blog was created, there was no such format yet, then a thousand clone blogs appeared in which guys set themselves such goals.

Such openness is both a motivator and an obligation to be responsible. In the summer of 2015, we were experiencing a big box office gap, and I can say with confidence that if it weren’t for personal responsibility to hundreds of thousands of people and the moral support of subscribers, it would have been much more difficult to get out of the nosedive we entered due to rapid growth business.

Subscribers saw how I assembled beds for the first hostel three years ago, participated in the creation of the concept, and together we chose the name of the company. Now I am sharing with them the results of a meeting with people from Silicon Valley, describing how our partners cheated us, how we are suing over a new bill banning the placement of hostels in residential buildings, how after the 2014 crisis and the fall of the ruble we closed travel agencies and I I'm still paying off the company's debts. Because of this, each person feels included.

Everyone can contribute to the development of our business. For example, we are now developing a network of barbershops, and 200 subscribers acted as a focus group. When we started attracting investments, it turned out that investment bankers also read me - by the way, one of them became our private investor. Every month we make about 400 thousand purchases, from coffee to pizza. Among the buyers, of course, there are blog subscribers.

I get feedback all the time, which is something many other entrepreneurs don't get. For example, after buying coffee, we gave a receipt with the phone number of the general director: if suddenly a person was poorly served, he could call the director of the company directly. So during the whole time there was, if I’m not mistaken, only one call. But I receive thousands of messages directly or in comments. This allows for continuous improvement. There is such a book “A Complaint as a Gift” - it’s about this. People see that we are far from perfect, but there is a colossal difference between what it was two or three years ago and what we have now. And this is also the merit of the blog’s subscribers on VKontakte - criticism on the matter allows us to become better every day.

The blog also helps fill vacancies. Once, a good HR manager and I assembled a sales department of 17 people in a week. As for product sales, the blog on VKontakte is one of the key channels. This was even written about in the “Company Secret”. Depending on the product, revenue that comes from sales through a blog on VKontakte can reach up to 30% of all sales.

I have now returned from Silicon Valley, where I went to study the experience of accelerators. We launched ours in Moscow. Most of the participants in the first stream are entrepreneurs from the blog. Among them, for example, is a company not from Russia with revenues of more than a billion rubles and a staff of 300 employees. As a result, we have the right to purchase 24.9% of the stake in the company at its current value. We are currently negotiating with the guys who own a chain of hotels in Kenya - they were valued at $4 million. It is difficult to say how much money such deals will bring in in the future. But many of them are born thanks to our publicity and blogging on VKontakte.

Motherland is my main job now. Every morning
I start
from listening to a couple of dozen new performers

Maxim Stepakov, founder: I liked this whole wave of new domestic music - Motorama, Manicure, Narkotiki, Galway, Magnetic Poetry, Ifwe. In 2012, there was no community yet that could add some coherence to this whole movement. Then I decided to start creating such a community myself. To begin with, everything was done at the level of the Motherland track blog.

The public shot almost immediately. People had no idea that there was so much cool music in Russia. A few months later we started holding concerts and small festivals. Our first event is the Fatherland picnic in the Nagatinskaya floodplain. “Hostel”, “Lisichkin Bread” and others performed there. Our subscribers came there and brought blankets, homemade cookies, tea and lemonade. Then we held our first club concert at the Chocolate Factory - together with the groups Ruble Gang, Region 77, and Serdtseder.

Soon we were noticed by various journalists, publications, and art directors of clubs.
In February 2013, Shurik Gorbachev called us to a meeting and suggested running our own personalized column “Motherland Playlist” on the Afisha website (and “Map of the Motherland” later on Vozdukh). This was an incentive for further development.

In June 2013, we found sponsors (two large companies) and held the first big festival, Motherland Summer 2013, on the territory of the Flacon design plant. The lineup was powerful: On-The-Go, Motorama, SBPC, The Retuses, Tesla Boy, EIMIC, Sonic Death, Trud, Lemonday, Human Tetris and many others. The very next year we didn’t have to look for sponsors - Motherland Summer 2014 in Muzeon Park was held with the support of the city.

Motherland is my main job now. Every morning I start by listening to a couple dozen new artists. Today four people are involved in the public: me, two editors and my assistant. Every year we hold several festivals, periodically organize city holidays, such as City Day, Christmas, Russia Day, and hold concerts and parties. Of course, we continue to introduce subscribers to new groups in our public. All posts in the public were published and are published free of charge. Motherland Summer is a festival with free entry. Almost all other events are paid.

It seems to me that we have radically changed the attitude towards domestic bands, and every city now has its own wonderful musicians. When we started the public, most people had foreign performers in their audio recordings. Now every second person has “Buerak”, “Killers”, Pompeya, Summer of Haze or “Pasosh” in his audio recordings on VKontakte.

(it has a separate