Yandex statistics of a large list of queries. The most frequent request in Yandex

It is difficult to say unequivocally how many webmasters from the CIS have made life easier with the Yandex Wordstat resource. With its help, you can get statistics on popular queries from users to understand trending niches for business, create information and entertainment resources, commercial projects, etc. We will look at the most popular queries in Yandex in 2018 for novice webmasters and ordinary users who are interested in knowing what other people write most often in the search engine.

First, I would like to talk about how to get accurate information regarding the frequency of words and phrases:

To obtain reliable information regarding the frequency of use of a phrase or word, quotation marks must be used. Example: “Query rating in Yandex” - 44 impressions per month;

To obtain accurate data on the frequency of a phrase in a certain declension, it is necessary to use an exclamation mark;

To obtain data for a group of similar words, you must additionally use brackets and the | sign. Example: “(word stat | word stat | wordstat).”

We will not use well-known operators to collect statistics, since we are interested in the most popular words for the month.

List of the best queries in Yandex in 2018

The word “VKontakte” opens the TOP 10 popular queries of 2018 in the Yandex search engine. We are talking about a social network that was created in 2006. Even then, the resource was translated into 90 different languages of the world. Despite the development of competitors, the development of Pavel Durov, who is no longer the owner of the site, is still very popular in the CIS. On the Internet you can find a huge amount of information resources for individual social network applications. At the moment, Durov is the owner of the Telegram messenger, which is gaining users almost as quickly as VKontakte once did.

With the advent of bloggers and major television programs, not many people continued to spend their time searching for news using Yandex. Nevertheless, this thicket exists and remains quite popular in general. This can be explained by the fact that many people find it easier to perceive textual information. At the same time, some publishers have earned such a powerful reputation that even alternative methods, which are more pleasant and interesting to read, cannot combat online news publications. Whether this is good or bad is up to you to judge! But, if you decide to create a news portal, make sure that you are doing it for the required audience of users.

No, no, we are not talking about a movie, but about a social network that has become twice as popular as VKontakte. This is surprising, but rather not the merit of the developers of the Odnoklassniki website, but rather the mistake of the new management of competitors. However, this is another popular request of 2018 in Yandex, which deserves the attention of every person intending to make money from a group or their own resource dedicated to the social network.

The portal ranks 27th among the most popular sites on the planet. This is a phenomenal success, in my opinion.

Do you love games? If so, you're probably on the list of 65 million people who used this - a very popular query on Yandex in 2018. Actually, there is nothing to be surprised about. Most users download or run online flash games for children. It's surprising that the figure is so insignificant.

As for the prospect of creating a resource dedicated to this topic, it exists. There is a lot of traffic, the network is huge, but there is also a minus - monetization leaves much to be desired. For obvious reasons, it is necessary to try to find partners so that the labor and financial costs are recouped.

It is unlikely that fans of multimedia content will be surprised to learn that the word “Video” is one of the most popular Yandex queries this year. Naturally, among the entire stream of keywords, the greatest demand is for phrases that suggest viewing content for an adult audience. In addition, a relevant mid-frequency keyword is the word Video plus:

look;

This suggests that every day video hosting takes up more and more space on the World Wide Web among resources for watching videos.

Judging by popular queries on Yandex, there are more music lovers among Slavs than movie lovers. But in reality everything is somewhat different. In fact, about 20-30 million users are searching for music. The rest of the queries are repeated, that is, you can enter the phrase more than once. In addition, the search engine displays a query such as “Songs of Songs” in the report. It's about the work. This is a book. Here are some funny moments you can discover using Wordstat. To be honest, it is difficult to imagine that the Book of the Wisdom of Solomon could enjoy such fame. There may have been a mistake.

Every year, in December, Yandex and Google compile themes and ratings of the year. But these are not the most popular queries, which reflect user choice for the whole year.

In the Yandex blog it is written that “Topics of the Year” are not what was asked a lot in general, but what caused the greatest surge of interest. Over the years, the lists of events, people and phenomena that have become signs of the outgoing year will always include the main news, new phenomena, championships, next seasons of popular TV series, etc.

This is clearly shown in the Google video - Year in Search 2018

"Events of the year":

Soccer World Cup
Olympics
Kemerovo
Khabib vs McGregor fight
Russian presidential elections
Kerch
Ice Hockey World Championship
An-148
Prince Harry's wedding
Eclipse July 27

"People":

Khabib Nurmagomedov
Meghan Markle
Nastya Rybka
Pavel Grudinin
President of Croatia
Alexander Kokorin
Alina Zagitova
Elon Musk
Conor McGregor
Coin

"How to become":

Blogger
Model
Election observer
Programmer
Astronaut
Judge
Volunteer
Fitness trainer
Photographer
Stewardess

The lists are compiled based on the search queries that saw the biggest increase in traffic this year compared to last year.

Features of keyword statistics

Wordstat.Yandex in its forecasts may take into account events that are no longer relevant for a given month. For example, in February, even compared to December 2017, a large increase in the number of impressions was expected for New Year congratulations, in March - for the holiday of February 23.
The word “family” accounts for almost 30% of impressions on the socio-political site “7x7” (family seven) and the film “family seven”.
Most requests may relate to a completely different topic. For example, the word “cure” was most often searched for the movie “Maze Runner: The Death Cure,” and “sea” was the cartoon “Vacation Monsters 3: The Sea Calls.”
People search for Instagram mainly by the beginning of this word: “instagra”, “instagr”. The Instagram of Buzova and Borodina is of the greatest interest.
Yandex considers the words “children” and “child” to be the same, and the statistics for them are the same.
"Home" - in first place is the series "House 2", "Dacha" - radio dacha, listen to dacha, dacha online, etc.
Oddly enough, “YouTube” together with “youtube” are not even included in the TOP 10 most popular queries.
With the word “Internet” the majority of impressions come from “online store”.
The largest number of impressions is given not by “car”, but by “auto”; not “dentistry”, but “teeth”; not “social network”, but “social network”.
Judging by the statistics, many users want to get a computer, laptop, or tablet for free.
More than a quarter of all queries with the word “fish” do not relate to its preparation: horoscope of fish, photo of fish, what fish means in dreams, etc.

User activity on the Internet depends on the time of year, current events and a number of other factors, and therefore the number of search queries for keywords is constantly changing.

Distribution of requests by time of day

People search for something on the Internet around the clock. In terms of the total number of requests, three topics almost always lead: school, cinema and porn.

Yandex has identified characteristic topics - those in which people are more interested during the day than on average (for the period January - May 2017).

In the morning (after 6 o’clock) the first thing they do is ask about the weather, find out the meaning of their dreams and congratulate each other on various holidays. Between 8 and 9 they are still trying to sort out their personal affairs.

From 9 to 17, the most common search topics are work and work-related topics - law, business, production (GOSTs, safety standards, product classifiers). Along with work, people are looking for answers to various questions related to money and government services - paperwork, payments, and so on.

At about 15:00, the first non-working topic appears among the most popular search topics - games. After 17 hours of work there are no more topics left. At this time, interest in games reaches its peak, and people also begin to look for culinary recipes and cartoons. Schoolchildren begin their homework.

At 22:00, queries about beauty and health, celebrities and sports appear. Before midnight, the most frequently searched topic is movies. At night, interest in cinema remains, but porn and intimate services become the most popular - until 5-6 in the morning.

Search on computers, tablets and phones

The most popular queries on Google

Click on a line to find out more

A survey conducted in January 2016 by the Public Opinion Foundation showed that 87% of Internet users use social networks, of which 51% have accounts in several online communities. 13% do not use social networks.

News on the Internet

80% of Russian Internet users have read news on the Internet over the past month.

The greatest interest is caused by events in the world, politics in Russia, the activities of the Russian authorities, international relations and family, children, home.

48% of respondents trust information messages received from the Internet.

Purpose: Yandex Wordstat is one of the key tools for determining current demand in a specific topic, and accordingly forming an up-to-date semantic core. It is actively used by SEO optimizers, copywriters and webmasters.

Searching for keywords using Yandex Wordstat is today one of the fastest and most convenient ways to select keywords for the semantic core. From experience, choosing keywords in this Yandex online service means collecting from 30 to 40% of the entire semantic core. Additionally, you can search for keywords in Yandex by selecting search suggestions, but this is a topic for another article. The service is absolutely free.

In addition to selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how many queries are targeted and in demand - the service has a lot of functionality for this. Keyword analysis in Yandex Wordstat comes down to:

Analysis of word frequency (query popularity) for 3 match options: broad, phrase, exact.
Popularity of queries in different regions
Determining the seasonality of a search phrase using the Query History tool.

Case 1. To automate work with the service, there are a number of tools: KeyCollector(paid), SlovoYOB(free version of KeyCollector), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox and Google Chrome for Yandex Wordstat Helper, AllSubmitter(module “keyword selection”), YWSCheck.

Below we will take a closer look at keyword statistics from Yandex Wordstat ( wordstat.yandex.ru), as the main tool for selecting statistics of Yandex queries and the words themselves. However, you can select the necessary popular queries using another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of advertising blocks that will be displayed for certain search phrases.

Although both services use the same information base and have some similar functions, their purposes are completely different.

Case 2.
- Information in the service is updated once a month.
- The maximum number of pages with results is 40.
- The minimum frequency is 1.

1. View query statistics using Yandex Wordstat

In order to take advantage tool for selecting popular keywords and see statistics of Yandex search queries, you must be a registered user and pass authorization. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately get to work.

Enter the query you are interested in in the search bar. For example, if you are planning to create an informational website about landscaping, enter "landscape design."

After a couple of seconds, in the left column you will see statistics for the entered key phrase. The first line will display the phrase and the number of impressions per month.

Attention! Frequency in Yandex Wordstat and Direct is not how many times a given query was entered in the Yandex search bar, but how many times a Yandex Direct ad appeared for a given search query - this should be remembered!

All phrases below are diluted word forms of the entered key. You should not add up the number of impressions for them, since they are all included in the total number indicated in the first line. By clicking on one of them, for example, on “landscape design of a site,” you can find out statistics specifically for this area, with all sorts of additional words.

Case 3. To get around the Yandex limitation on the number of query options, you can search for them in various forms, for example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will receive more search query options than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when compiling and expanding the semantic core if, for example, the main search phrase does not have a wide scope.

Case 4. Remember that frequency indicators are very often inflated and do not always correspond to real demand. Causes:
- website owners and SEO companies monitor the visibility of their sites daily
- work of various services for checking positions, boosting behavioral factors, grouping search queries

2. Region setting

If you are creating a website focused on a specific region (for example, the website of a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat is tied to your location. However, in any case, you must specify the correct region for processing statistics. This can be done by clicking on the corresponding button under the search bar. Here, you can set the checkbox to “by region” and see the frequency of use of the words you are interested in on the world map.

Case 5. For large regions: Moscow, Moscow Region, St. Petersburg, you can set the Russia region, and after collecting, delete all regions except the one you need (on the Internet you can find a lot of lists of regions of Russia, Belarus, Ukraine). This way you can get a wider list of key phrases.

In the report “by region” you can understand in which regions this request is more popular. And when you click on the button “ map» you can visually see on the world map the frequency of use of the phrase.

Case 6. When you hover over a country, the percentage can be more than 100. “Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all impressions of search results that fell on this region. The popularity of a word/phrase equal to 100% means that this word is not distinguished by anything in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest.

This data can be used to create contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

See detailed statistics by month, week.
Assess the seasonality of a particular topic.
Determine whether the phrase is a “dummy” (the number of impressions is increased by webmasters in a short period).

By entering a search phrase and clicking on “Query History”, you can see impression statistics for the year. For example, if we enter our query “landscape design” into the Yandex Wordstat search, we will see that this topic is at the peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find “inflated”/dummy queries, for example, if for a whole year the frequency of a phrase is 0, and in the last 1-2 months the frequency has become 3000. An exception to the rule may be obvious seasonal queries, for example: buy a large artificial Christmas tree, buy New Year's toys, naturally, in the summer the frequency of such requests will be zero. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps in a graph, it is advisable to analyze several requests from a group in order to understand the general trends in the growth and fall of the graph.

Yandex Wordstat will be useful for novice webmasters who are creating their first website. With its help, they can select key phrases with stable popularity. This will allow them not to depend on the time of year and have a more stable income.

Case 8. Wordstat operators don't work here! Please note that this report does not support any query language operators. Seasonality of the request Yandex does not provide information using the operators “quote marks”, “exclamation mark” and all others. In this report, Yandex provides information on the broadest match type.

4. Operators in Yandex Wordstat for selecting keywords

The search form in Wordstat supports 5 operators, using which you can: “Refine queries”, “Exclude unnecessary words”, “Combine data for several queries”:

Operator "-". If you put it in front of a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a bmx bike - used - Moscow
Operator "(|)". It is used to add synonyms to the selection. For example, the construction “Air tickets to (Istanbul|Antalya)” is equivalent to two queries: “Air tickets to Istanbul” and “Air tickets to Antalya”.
Operator "!" - exact match. This is necessary so that the words you enter are taken into account by the service in the exact form, without changing endings or declensions.
The quote operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries that contain additional words and leave only its exact form and word forms.
Operator "+". Conjunctions and prepositions will only be taken into account if they are preceded by this operator. Otherwise, they will be ignored by Yandex.

Example. Difference in frequency of different matches for “all regions”:

Broad match - apartment cleaning - 15,912 impressions per month
Phrase match - “apartment cleaning” - 1,963 impressions per month
Exact match - “!cleaning!apartments” - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency by exact match, since the phrases “nulls” are very common, but by broad match they can have very impressive values.

5. Consider the order of words in the query

If there are 2 queries in the kernel that contain the same words, only in a different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the appearance of the operator: “!buy!a Christmas tree” - “469 impressions per month” or “buy a Christmas tree” - “469 impressions per month”

It became when using the operator: “buy a Christmas tree” - “442 impressions per month” or “buy a Christmas tree” - “27 impressions per month”

Conclusion: the query “buy a Christmas tree” is more frequently asked than “buy a Christmas tree.”
The “true” frequency is 442 impressions per month for the most popular option - “buy a Christmas tree”.
*check was performed on September 26, 2016.
* previously, to determine the correct spelling, you had to resort to the services of the Keyword Planner tool - adwords.google.com

Operator ""(square brackets). Allows you to record the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]” the ad will be shown for the queries “airplane tickets from Moscow to Paris”, “tickets from Moscow to Paris”, but will not appear for the queries “tickets from Paris to Moscow”, “ tickets Moscow to Paris" or "how to fly from Moscow to Paris."

Often the task arises of collecting all queries of 2, 3 or 4 words with the inclusion of the main marker queries. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in a topic with the words cleaning, you need to create the following line - “cleaning cleaning cleaning”.

A more compact alternative line:

(cleaning ~3) - parses all 3-word queries with the word cleaning
(cleaning ~4) - parses all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to generate the following line - “cleaning cleaning cleaning apartments”.

A more compact alternative line:(cleaning ~4) apartments

7. Features of Yandex Wordstat

The disadvantage of direct parsing Yandex Wordstat is the technical limitations that the service itself imposes:

When checking frequencies, it is necessary to create separate queries for each phrase being checked. Due to this, the time for collecting information increases.
If there are a large number of requests, additional proxy servers may be needed, because the service may impose sanctions in the form of an eternal captcha or a ban (you can also try changing the IP address by resetting the Internet connection if the IP address is issued dynamically by the provider).

8. Browser plugins for ease of working with Yandex Wordstat

Yandex Wordstat Helper - An extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
Yandex Wordstat Assistant - An extension for Google Chrome, Yandex Browser and Opera browsers, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services and advertisers. Despite the fact that it is “tailored” to conducting advertising campaigns, this service also allows you to see Yandex statistics on popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific requests.

Selection of keywords for Yandex Direct can be done using the following instructions:

Go to the page https://direct.yandex.ru/.
Click on the button " Place an advertisment” and click “start using the service”.
Fill in the information about the advertising campaign and proceed to the next stage of setting it up (the “next” button at the bottom of the page).
Proceed to fill out the “new keywords” field.

By clicking on the “Select words” button and entering a search phrase, you will see the same statistics as in the word selection service. Here you can add specific Yandex Direct key phrases so that your ad is shown using them. Tips are also available to help you fine-tune your advertising campaign.

Case 10. Very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if you have a sufficient number of accounts, you can collect thousands of phrases.

10. Additional service for budget forecasting in Direct

As we have seen, the Wordstat and Yandex services were created to solve completely different problems. If Wordstat is used by webmasters and SEOs who are trying to make money on advertising, then Direct is also used by advertisers to build their campaigns.

However, the Yandex Direct functionality includes a very popular tool for both webmasters and advertisers - “ budget forecast". The former can realistically assess the potential profit from the site if it is included in the Yandex Advertising Network, while the latter can estimate their advertising costs.

Case 11. In its interface, in the “Hints” window, only frequency queries “not dummies” are displayed, with the help of which you can collect all the significant initial phrases in the topic, which can be further expanded.

By adding a group of keywords, you can see not only their frequency (“Impression Forecast”), but also the cost of clicking on an ad, as well as the CTR (click-through rate).

11. Features of Yandex Direct

You can use both batch collection of phrases from the left and right columns, and clarification of all types of frequencies for phrases available in the table. This mode reduces calls to the service and significantly increases the collection speed.
When picking up phrases from the left or right column through Yandex Direct, the service may return fewer phrases than it produces primarily from Yandex.Wordstat
When collecting frequencies in KeyCollector through the Yandex.Direct interface, a huge speed of data collection is achieved (up to 1000 phrases per minute for 1 stream).

What are they looking for on the Internet? About half of these requests are entered in ten cities of Russia: these are Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of the listed cities launch 18.5 million search sessions, the duration of which, in general, would be 100 years. On average, a person spends two minutes creating a query and viewing search results. Queries consisting of three or more words have become more popular; queries consisting of one word are much less common.

The most verbose Yandex queries are those with five words. Most often, users turn to the Yandex search engine - 82.7%, then to Search Mail - 36.3% and Rambler - 20.3%. Users from different cities and regions most often request large regional portals that are unknown in other cities. What is most often searched for on the Internet? In the search engines Yandex, QIP and Search Mail, the most popular queries remain queries on social networks. The majority of users visit them regularly. Next in popularity are queries with the word “porn”; the number of such queries is clearly not decreasing.

Interesting figures and facts on the Runet sector:

— According to Yandex statistics, the monthly viewing of search results pages by Runet users is more than 3.1 billion times.

— Every day more than 100 million requests.

— Approximately half of all requests (~ 45% - 48%) come from residents of only ten cities:

Moscow
St. Petersburg
Voronezh
Rostov-on-Don
Nizhny Novgorod
Samara
Ekaterinburg
Omsk
Novosibirsk
Khabarovsk

— Every day, residents of these cities spend 18.5 million. search sessions, the total duration of which is - 100 years.

Top 10 search queries on Yandex:

In contact Odnoklassniki Mail.ru
Porn
In contact, login to the site
In contact login
Auto RU
Porn online
My world
Games for girls

Google also has its own TOP 10 search query:

Download
Classmates
In contact with
Download for free
In contact with
Yandex
Weather
Translator
Programs

There are resources Yandex.Wordstat and Google.Adsense, where you can view and estimate the number of ad impressions in Yandex.Direct; all information is based on user requests. The service works to identify popular topics: the more popular the topic, the more users will be interested in it.

What people are looking for on the Internet now

What questions are asked most often? Most often, users begin interrogative queries with: how many, which or who.

The following questions are the most commonly used; they are asked daily to all search programs:

why do we need men?
how to kiss correctly,
where to go to study,
What is love,
where the babies come from,
Where to buy,
whose phone number
when they open
how much does a wedding cost,
why is Putin a crab?
what holiday is it today?
who want to be a millionaire.

About 10% of requests have clarifications or direct instructions - to sell, buy or receive something. The most common clarifications today are requests for download and free. Every year the number of Internet users is growing inexorably, so the question is always how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.

What is often searched on the Internet

For example, young people 12-17 years old are most often interested in programming, computer equipment, games, payment systems, cars, cell phones, various possibilities of modern technologies and earning money from home. In the age category of 18-24 years old, social networks, chatting, website development and optimization, games (strategies, quests), music and mobile devices are added to all this.

Unlike guys, girls are interested in educational programs, fashion, music, social networks, cosmetics, TV series, television projects, nail extensions and other things.

In older age groups, the Internet is used as widely as among young people. What are people looking for on the Internet? Many people are interested in dating, with the help of which they are looking for a partner for a serious relationship. Some are looking for new movies, listening to online music, and online shopping is also popular.

Regardless of their position and age, users often request the social networks Odnoklassniki and Vkontakte.

Hello, dear readers of the blog site. Today there will probably be a rather boring article about working with search query statistics from Yandex, Google and Rambler. Well, what could be interesting in analyzing the frequency or number of questions entered by users into search engines?

Therefore, it turns out that if you write articles yourself, then your project is simply doomed to success and high traffic, the lion’s share of which will be provided by transitions from Yandex and Google (search traffic). But, unfortunately, in the real world this is far from the case and everything is to blame for the notorious search query statistics, damn it.

Why bother with search query statistics?

The fact is that the statistics of queries from Yandex, Google or Rambler (Wordstat is usually the most popular) can negate all your attempts to attract users from search engines by writing interesting, absolutely unique articles, but blindly optimized for randomly selected queries.

This is exactly what happened with most of the articles on my blog site, when I finally decided to conduct a full analysis of all the keywords that may be related to my blog in Yandex statistics.

The results mostly disappointed me, although there were some successful articles that could attract visitors from a huge number of keywords at once, often with a very high frequency. But let’s still begin to deal with the problem of accounting for statistics on search queries from Yandex and, to a lesser extent, Google (well, although this system can probably already be classified as the living dead).

The problem is that by working blindly (without preliminary drafting at least for the article that you are writing at the moment), you can seriously miss and optimizing the text of the article and internal linking (link anchors from other pages of your site to the promoted page) are not at all for those search queries that can bring you a large number of visitors.

It’s very easy to miss the intuitive selection of promising queries, but then it will be very disappointing to see in the statistics of Yandex or Google that they turned out to be dummies (i.e., search engine users extremely rarely use this particular combination of keywords in their questions).

No, of course, if all webmasters were in the same conditions and no one had the opportunity to view and analyze statistics in the same Yandex, then there probably wouldn’t be such a problem. But the statistics of requests from search engine users is available to everyone without restrictions, and by not using it, you are simply putting yourself in unfavorable conditions.

You should not listen to the “trolls” who shout that you have lowered your SDL (project for people) to the level of GS (a project for making money, designed for a short life cycle) by first compiling a small semantic core for a future article, using online services for this statistics of Yandex or Google and Rambler search queries.

This is due to envy or their “troll” nature. But you shouldn’t spam the text of the article with keywords - in this case, you can ruin everything.

Let me first provide factual information, and only then will I pour water on the matter your experience working with search query statistics, mostly Yandex (I don’t know how to write briefly, so there will be a lot of letters; sorry, but it seemed to me that this was all important). So, the facts. Why do you think search engines like Yandex, Google or Rambler give you the opportunity to delve into their statistics?

After all, optimizers (Seo specialists) have always been on the other side of the barricades in relation to search engines. Do you know why? There is no place for any principled considerations or ideologies. Everything is banally simple and, as one would expect, comes down to money, because optimizers take away from search part of their main source of income from contextual advertising. A large number of potential Direct or Adwords clients receive visitors to their projects using the services of optimizers (SEO specialists).

Therefore, it looks very strange that Yandex and Google give optimizers (you and me) access to search query statistics. The answer here is again tied to the main way search engines make money - contextual advertising. The fact is that context advertisers need this information to compile the most or Google Adwords. It is thanks to them that this request statistics is available to us too, and it would be a sin not to use it in our personal (selfish) interests.

Yandex, Google and Rambler statistics services

In my unprofessional opinion, there are three or even four main sources for obtaining direct (there are services that collect data from these services automatically - they parse them) statistics of search queries:

How to work with Yandex query statistics

I am not a professional SEO specialist, so for me to understand the overall picture and compile a semantic core, Yandex statistics are quite enough, although it is possible that when promoting a project using very high-frequency phrases, it would make sense to clarify the data in Rambler or Google services, but I do not need this.

A little theory. Search queries and keywords very often confused with each other, so I’ll try to clarify. A search query is a set of words that any user types in the search bar. There are sets of words that are searched very often (high-frequency queries or HF), there are less popular combinations of words (mid-frequency or MF), and, of course, there are rarely found sets of words (low-frequency or LF).

I don’t draw a clear line between these queries based on the frequency of their displays, but it is usually considered that if a set of words has a frequency of over 10,000 impressions per month, then it is high-frequency. If a phrase has a frequency of less than 1,000 impressions per month, then it is low frequency, but mid frequency lies somewhere in the middle. But these figures are more than arbitrary and strongly depend on the topic.

It is clear that it is best to choose more frequent queries for the future semantic core, because if you get on the first page of search results, you will receive a very large influx of visitors. But it will most likely be very difficult to advance in HF or MF, because there will probably be a lot of other webmasters as smart as you.

Therefore, when selecting search queries for the future semantic core, both for the site as a whole and for a separate article, you should correctly calculate your strengths - otherwise you may not get a single visitor at all via HF, because you will not be able to get even close to the Top 10 (first page of results).

True, there will not always be many people willing to promote themselves for high-frequency and mid-frequency queries. There are cases when the competition in HF and MF is quite low and everyone has a chance to make it. Here you need to look and analyze those sites that are in the Top for your chosen query. If there are not very trusted resources there, then you can try to fight.

When we come directly to optimization, this is where we talk about , which essentially represent individual words from the queries you have chosen, for which you will try to advance and get to the Top (the first ten sites in the search results).

Very often, the dozen search queries selected (as a semantic core) for a given specific article may consist of only a few keywords, which you will need to use N number of times in the text of the article and be sure to include them in the Title. Moreover, at the beginning of the Title, include the words of the more frequent request and then in descending order. For example, the semantic core of this article can be said to consist of:

I checked the frequency according to Yandex statistics, enclosing the given words and phrases in quotation marks to weed out obvious dummies. Those. I started by typing something like “query statistics” and got a bunch of possible options with these words, as well as a bunch of associative queries in the right column. I checked each of the proposed options for the actual frequency of impressions by enclosing them in quotes and as a result I received the list given just above.

As you can see, with all the richness of phrases from the semantic core of the article, there are not so many keywords for which I should optimize the text. Now you just need to create the correct Title for the page with the article, so that at the beginning there are keys from the most frequent request, and use each keyword in the article from one to two percent of the total number of words in the article.

Be careful not to spam the text and increase the density of keys to 3 percent or more - it is possible to exclude the article from . It is better to use keywords in different word forms (do not try to cram only direct occurrences into the text), in accordance with the logic of your narrative. I once mentioned that online service where you can conduct articles on the density of occurrence of keys.

As you can see, this article seems to have everything in order, except that the frequency of the first word (I am not citing it so as not to further increase the density of its occurrence) should be reduced. You can ignore the nausea indicator, because... it is calculated there as the square root of the most frequently used word, which means that the larger the text, the higher the nausea will be, which is not logical. And in general, nausea has already sunk into oblivion.

Let's summarize again. After you have sketched out on a piece of paper those queries (analysis of statistics in Yandex usually takes a few minutes) from which you expect to receive an influx of visitors, you will need to isolate keywords from this semantic core of the article and be sure to use them in the Title of the promoted page (which the higher the frequency, the closer to the beginning of the Title tag) and use keywords selected from the semantic core in the text of the article with frequency from 1 to 2 percent of their total number.

I admit that I started writing articles taking into account Yandex query statistics only a little less than a year ago, and doing it with my eyes completely open only about a month ago. And the reason for this is not laziness at all (I don’t have a lot of it), but rather some inertia (not flexibility) in relation to something new. Well, like, I’ve always done this and will continue in the same spirit.

But sometimes you need to take a breath, look around and understand whether you are moving in the right direction. It is precisely the use of Wordstat to analyze your project that allows you to look around and change the direction of movement if necessary. For the last couple of weeks, I have been trying to extract from Yandex statistics all the options that may be relevant to my blog.

I do this manually, which is quite tedious, but I am gradually gaining an understanding of the overall picture of this entire kitchen (my eyes are opening). The brain is already melting, but the analysis is addictive and gradually reveals obvious mistakes, and also allows determine the topics of future articles, because what users most often type in search engines is what interests them most. And keeping up with the wishes of future readers is, in my opinion, a direct path to the successful development of the project.

By the way, when analyzing your project using Yandex query statistics, you may need to find out whether your site already has any positions for the word or phrase you are interested in. To do this, I use the capabilities of the program, which I already wrote about, but forgot to mention the possibility of determining the visibility of a site by the keys you need using this wonderful program.

You will need to go to the “Selection” tab of the Site Auditor program, enter the words you are interested in in the “Check” area and click on the arrow located on the right. You will be redirected to the “Site Visibility” tab, where you will need to enter the URL of your resource and click on the “Check” button.

As a result, you will see the position of your site for the keyword of interest in the Yandex and Google search engines. If no positions appear, it means your project ranks below fiftieth in the search results.

Good luck to you! See you soon on the pages of the blog site